Nick Porcaro

Nick Porcaro

About SeniorInspire

Most likely you’re here because you’re familiar with the SeniorInspire Instagram Page where we share fantastic work from photographers around the world.

We’ll be doing some of that here too…

But, the primary goal of the SeniorInspire website is to provide social media education that will help photographers grow their business.

Chances are good you’ve thought at least one of these things in the last month…

  • Social Media changes way too fast for me!
  • I’d love to do some Social Media advertising, but I feel like I’d be throwing my money into a pit…
  • I know I need a Social Media Plan, but I have no idea where to start…
  • No matter what I try, my fan base is just not growing!!
  • No one is seeing my content!!!
  • I waste so much time on Social Media!!
  • WTF is YikYak?

If any of these sound familiar, you’ve come to the right place!

My name is Nick Porcaro and I am a working photographer, but that wasn’t always the case…

I started my photography business in 2007 with no visibility and zero clients. I was an accountant trying to be a photographer and had just gotten laid off after the company I worked for was bought out by a monster, Fortune 500 Company.

I had a short window of time in a pretty rough economy to get my photography business off the ground, or face the prospect of heading back to corporate world. I did not want to go back!

Then someone told me about MySpace and I set up a page. A few weeks later I started hearing that everyone was moving to Facebook and set up another page. Then Facebook groups got popular, followed by Business Pages with their Fans (later Likes). Along came fangates, contests, power editors, pixels and retargeting.

I was hooked.

Now here I am 9 years later photographing about 100 seniors a year with a nice average in the 1,900 square foot studio I opened 4 years ago. It’s exactly the business I dreamed of and I owe it all to Facebook and Social Media.

But that’s enough about me, let’s talk about you!

My goal with the SeniorInspire blog is to make Social Media easier for you! I want to slow things down so you’re not wasting time or money on things that don’t work.

But things change so fast! What works today, may not work tomorrow. So instead of you wasting your time trying a bunch of different things, I’m going to help keep you moving in the right direction.

If that all sounds interesting, please subscribe to the SeniorInspire page below so I can update you as things get added. It’s completely free to subscribe!

I’m just getting started here, so please check it out and let me know what you think. Email me any time – I’d love to hear from you…

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